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September 27, 2005
Semiotics Reading
I felt that the semiotics reading we had to do was pretty tough to get through. A lot of the time I found that I was reading the words, but not understanding what they were saying. It definitely confirmed my belief that I am a science/math orientated person as opposed to someone who excels in english or history.
One thing that I did find interesting however was how much the media manipulates our minds. Advertisements are designed with the concept of semiotics in mind. It is a scary thought that the media makes us take certain messages away from advertisements without us even realizing that we are doing it. When I see a commercial, I am sure I subconsciously take from it exactly what advertisers want people to take away from it.
Knowing this information, one would think that it would be possible to outsmart the media and merely take their advertisements at face value, instead of allowing the brain to connotate, or finding deeper meaning behind images. However, I've been doing just that my entire life, and I feel like it's too late to undo this thinking process.
Posted by lcissullivan at September 27, 2005 08:04 PM