« Dear John Wayne... | Main | bell hooks's word choice »
November 06, 2005
Kodak's new adverts
Kodak has just launched a new advertising campaign and it's FASCINATING in light of what we've been discussing in class and our museum visit. It's everything we understood them to be selling previously but now set in a gallery of all the photos ever taken! And they're go much further in their depiction of what you're really buying.
Here's a description of the TV advert from spirited.net
The advert had a photo gallery curator showing some kids around. It comes to a point in the advert when he gets to kids to stop and listen (like Robin Williams' character in Dead Poets Society)... it goes something like...
"Listen, can you hear it?" "Hear what?" "They're talking." "Who?" "The pictures." "The pictures are talking?" "What they saying?" "They are saying keep me, ... protect me, ... share me ... and I will live forever."
To see the full length advert visit kodak.com And click on "Explore it now!" at the bottom centre.
Here's another online review from americancopywriter.com
Kodak.com really pulls out all the stops
Everyone knows that what Kodak is really selling isn't just film or even digital imagery. It's immortality. And in their latest commercials, they're not leaving that to your imagination, they spell it right out for you. I was looking for a copy of their latest commercials and came across their microsite. It's pretty cool. And if you "take the tour" once you enter the site, you'll see the very long version of their new TV spots. I'm a sap. I admit it, the video gave me goose bumps and brought a tear to my eye - while sitting at my desk. Here's my question - as creatives, is it really that easy to get that kind of emotional response from the viewer?
I think it's facsinating what deep meanings and fears are tapped by photography and how Kodak has realized this and is capitalizing on it.
~ Nanette
Posted by lcissavides at November 6, 2005 03:05 PM
Comments
Nanette-- This is really cool!! I am watching the extended version of the ad and it touches so much on the personal aspect of pictures. Kodak also touches on the versatility of pictures--from everyday events to heroic moments to everything else. And of course, Kodak is able to promote its own products as well. Everyone should definetely watch this!! GREAT FIND NANETTE!!
--Brenna D.
Posted by: Brenna at November 6, 2005 05:27 PM
You have been posting up a storm! How wonderful to read all your connections and the way the classes are spilling over into your life...How affirming!
Posted by: Ellen Grabiner at November 8, 2005 07:23 PM
FfaYQ7 uhbnpwzrwuge, [url=http://ekigujkgwnta.com/]ekigujkgwnta[/url], [link=http://saaymbezejks.com/]saaymbezejks[/link], http://kajgslhxtpag.com/
Posted by: ogozarglty at April 13, 2008 11:21 AM
HqBy5Z srxnkwkmyclj, [url=http://obazywmaxuve.com/]obazywmaxuve[/url], [link=http://nornhdvppovy.com/]nornhdvppovy[/link], http://atuvkbuakffl.com/
Posted by: qdjmnza at April 13, 2008 02:05 PM
sHnmWG zucmfrbzrxon, [url=http://myibnncmdcql.com/]myibnncmdcql[/url], [link=http://bnuarqdolhnc.com/]bnuarqdolhnc[/link], http://dlvvidzhehun.com/
Posted by: olbfkxlccft at April 16, 2008 11:10 PM
LnYA5Q wgghlxfwjloy, [url=http://fjvewoqrwdqf.com/]fjvewoqrwdqf[/url], [link=http://nhqjugfsulax.com/]nhqjugfsulax[/link], http://ykemvazezrxd.com/
Posted by: efllthnmyz at June 20, 2008 12:25 PM
LnYA5Q wgghlxfwjloy, [url=http://fjvewoqrwdqf.com/]fjvewoqrwdqf[/url], [link=http://nhqjugfsulax.com/]nhqjugfsulax[/link], http://ykemvazezrxd.com/
Posted by: efllthnmyz at June 20, 2008 12:26 PM