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“Brand You with a Blog”

Filed under Job Search Process, Resumes and Cover Letters, What's New
Posted by Libraries, March 29, 2007
View all posts for March 2007

Mike Sansone, ConverStations: Business Blogs as Conversation Stations, 3/23/07.
http://www.converstations.com/2007/03/brandyouwith_.html

Branding is the creation of “a proprietary visual, emotional, rational, and cultural image associated with a company or a product” (Digital Explosion Glossary, http://www.denow.com/6gloss/). In the hectic job market, it is very helpful for job seekers to create such a specific and clearly defined identity. This post suggests a number of steps to help you along in this self-branding process and in describing what makes you unique. First of all, ask yourself: “what makes me ‘me’?” and print a business card with a catchy and succinct byline that describes your uniqueness. The next step is to establish a positive web presence. You can easily create a simple personal website and a blog. Use the website to post your resume and a video interview, and the blog to show your knowledge in your field. And don’t forget to put the URLs on your card. Check out the full post for more tips and interesting ideas.

—Hagar Shirman