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Marketing Yourself in a Tough Economy

Filed under Networking
Posted by Libraries, August 12, 2009
View all posts for August 2009

If you had to think of ten characteristics that you could use to portray yourself, what would they be? Now ask family, friends, co-workers etc. to describe you; if you were to compare your list to theirs, would you be satisfied with your image, or if you would want to change it in anyway?

Maya Yette from Black Enterprise explains in her article What’s In a Brand?, that creating your personal brand, which is how you present or market yourself to employers, is essential for interviews and to support your resume. With the current economic situation, it is now even more crucial than ever.

One recommendation is to construct a “brand value proposition document,” which can be used to supplement your resume. “The key components of it are your positioning statement, what differentiates you from others; value drivers, things that support your positioning; proof points, accomplishments you have made that uphold your claims; and brand characters, your personal attributes.”

When creating your personal brand you want to:

• Define what you stand for: this should be “the way you want people to perceive, think, and feel about you in relation to others on the job.”

• Identify and understand audience needs: while your strengths and assets are key, they are only beneficial if you know how to apply them to the needs of your employers and company.

• Be consistent over time: your personal brand should reflect you at all times; especially when you are handling or presented with difficult situations.

For more information on resumes and cover letters, networking , and interviewing visit the Career Resource Library.

blogged by Tracy Vingo