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SOM Library Updates - January 5, 2006

Filed under SOM Library and Technology
Posted by , January 05, 2006
View all posts for January 2006

Welcome back returning students and welcome to all new students! We look forward to working with you this spring semester.


RECOMMENDED READING FROM THE SOM LIBRARY
1.Take a look at “America’s Best Managed Companies” in the most recent issue of Forbes magazine.
2. The January 2, 2006 issue of Advertising Age contains a report titled “The American Consumer 2006”. This report contains a trend analysis as well as key statistics.
3. The library recently purchased a subscription to Utne magazine and Consumer Reports. The most recent issue of each of these magazines is on display in the library.


NEW RECOMMENDED BOOKS IN THE LIBRARY
1. Go Team!: Take Your Team to the Next Level by Ken Blanchard, Alan Randolph, and Peter Grazier
2. Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them by Brian D. Smith
3. Think Big, Act Small: How America’s Best Performing Companies Keep the Start-Up Spirit Alive by Jason Jennings
4. Trillion-Dollar Moms: Marketing to a New Generation of Mothers by Maria T. Bailey


REFERENCE APPOINTMENTS - SIGN UP NOW!
For help with research projects, please email Linda (linda.wolf@simmons.edu) or Kathy (kathleen.berger@simmons.edu) to schedule an appointment. Times are available throughout the day. As always feel free to come by for any help you need using the databases and finding answers to homework questions and more…


IMPORTANT REMINDERS
1. Reserve materials may be checked out for two hours.
2. Students, you are welcome to eat and drink in the library and in the study rooms, but please make sure that you discard any left over items.
3. Coursepacks – Due to copyright regulations the library does not have copies of course packs.