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Guest Speaker at the SOM!! All Current Students Are Welcome to Attend!

Filed under SOM News and Events
Posted by , March 23, 2007
View all posts for March 2007

Saturday, March 31
2:30 - 4:00pm (If you are not a student in the class, please arrive promptly by 2:30pm)
Case Room 2 - Mockler Building

PAULA A. SNEED
Former Executive Vice President, Global Marketing Resources & Initiatives Kraft Foods Inc.

Paula A. Sneed, Simmons Trustee and Simmons College alumna, has recently retired as Executive Vice President, Global Marketing Resources & Initiatives for Kraft Foods Inc. She was named to this position in June 2005. She was responsible for worldwide leadership and oversight of Marketing Resources functions including Consumer Insights & Strategy, Media, Advertising, Digital and Consumer Relationship Marketing, Packaging and Brand Design, Consumer Promotions, Marketing Alliances, Kitchens, Consumer Relations, and other marketing disciplines for more than 100 major food brands.

Sneed joined General Foods Corporation (which later merged with Kraft Foods) in 1977 as an Assistant Product Manager. In 1980 she became a Product Manager in the Main Meals Division and then Category Manager for the Desserts Division in 1983. Three years later, she was appointed to Vice President of Consumer Affairs. In August 1990, Sneed became Senior Vice President of the company’s Foodservice Division and one year later, Sneed was named Executive Vice President and General Manager of the Desserts Division. In January 1995, she became Kraft Foods Senior Vice President of Marketing Services.

She was named to the additional post of Chief Marketing Officer in May 1999, where she was responsible for delivering world-class marketing across all of Kraft’s marketing disciplines — approximately $1.5 billion in spending annually. In September 1999, Sneed was named Executive Vice President, Kraft Foods and President, E-Commerce, helping develop and set the strategy for the company’s newly created Division. She became Group Vice President, Kraft Foods North America and President, eCommerce and Marketing Services in 2000. In January 2004, Sneed was named Senior Vice President of Global Marketing Resources.

Sneed is a trustee of Simmons College, Teach for America and the Chicago Children’s Museum, and Director of Airgas Inc. and Charles Schwab Corporation. She is also a member of the Executive Leadership Council and The Chicago Network. Sneed earned her BA from Simmons College and her MBA from the Harvard Graduate School of Business. She has also received an Honorary Doctorate of Business Administration from Johnson & Wales University.